Christian Martín Laguerenne

May 2022 - Sep 2024

Principal User Experience Designer

Oracle Design. Mexico City

• Advertising and Customer Experience (ACX)
  (Dec 2022 – Sep 2024)
  Led a major product revamp for Oracle’s B2B Commerce Cloud, focusing on adopting a new design system. Overhauled the commerce storefront, optimizing information architecture, defining user journeys, and redesigning profile navigation. Also revamped the commerce admin interface, streamlining management of accounts and contacts to improve user efficiency. These improvements contributed to better usability and enhanced user engagement across industries in an industry-agnostic platform.

• Oracle Content Management
  (May - November 2022)
  Led design and system adoption for Oracle’s cloud-based content management platform features, integrating document capture and processing, augmented reality features, app settings and integrations with Slack and Outlook. These changes helped improve OCM's workflows efficiency and navigation, as well as customer adoption and a smooth cloud migration of existing on-premise users to Oracle Cloud (Document Capture).

Sep 2016 - May 2022

Senior UX Designer

Scotia Digital, Scotiabank. Mexico City

Led UX design and cross-functional collaboration for Scotiabank’s digital transformation, focusing on enhancing user experiences across multiple platforms.

Key Projects:

• ScotiaWeb - (React, BaaS). Redesigned key features such as enrollment, login, and access recovery, boosting sales conversion rates by 20% through improved user flow and enhanced usability.
• ScotiaMóvil MX - (iOS/Android). Led the development of the cardless withdrawal feature, enabling users to perform transactions across app and ATM interfaces. This cross-functional solution improved customer experience and contributed to a 15% increase in ATM transactions, +20% digital adoption, and -50% transaction migration (in-branch operation to app) during the first quarter post-launch
• Scotia Tarjetas - (iOS/Android). Redesign of the mobile app and Design System adoption, developed the Dynamic CVV feature for improved user experience and security, leading to a 10% reduction in fraud cases.
• ATMs (Windows). Led branding and monthly campaigns across the ATM network, including cardless withdrawal and pre-approved credit features, increasing ATM usage by 10% and improving brand awareness among customers.
• Credit Card Application - Spearheaded the bank’s first end-to-end digital application for credit cards, boosting online conversion rates by 25% and modernizing the user journey from traditional paper forms to fully digital processes.
• Omnichannel Sales Manager - WEB, APP, ATM, Email, SMS - Managed omnichannel strategies to ensure consistency across platforms, increasing customer retention and streamlining the sales funnel for more effective lead generation and improved +30% in product sales in digital channels.

Jan 2015 - Aug 2016

Web Design Consultant

Digital Marketing, Scotiabank. Mexico City

• Collaborated closely with SEO specialists, graphic designers, campaign strategists, social media consultants, and marketing agencies to optimize and maintain Scotiabank's official website for engagement, conversion, and awareness. Improved usability and increased site traffic.
• Designed and coded for Google Ads using Google Web Designer, optimizing ad creatives for better engagement and conversion rates. These optimizations contributed to a 15% increase in paid search traffic.
• Enhanced SEO, accessibility, and site performance, resulting in a 20% improvement in organic search rankings and site load times.
• Led social media campaigns, driving a 30% increase in engagement and raising brand awareness on platforms like Facebook and LinkedIn.
• Created targeted Google AdWords campaigns that boosted conversion rates by 12% through optimized creative and targeting.

Sep 2010 - Dec 2014

Systems Engineer

Information Technology, Scotiabank, Mexico City

• Managed the day-to-day operations of Scotiabank’s website, ensuring uptime and smooth user experience.
• Led web design for corporate intranet and online banking systems, optimizing for speed, usability, and responsiveness.
• Supported the team with server configurations, user management, and production support for internal systems.

Mar - Sep 2010

Front-End Specialist

NSTrantor. Mexico City

• Led the redesign and development of Scotiabank’s online banking app, improving user interface and overall design.
• Worked on information architecture and microcopy to improve navigation and user understanding.
• Developed HTML templates and stylesheets, improving usability across devices.

2006 – Present

Freelance UX Consultant, Web and Graphic Designer

Dynamic Workshop. Mexico City

Web design, SEO Positioning and Graphic Design consulting

• Developed custom designs and HTML templates from scratch, aligning with client needs and industry best practices.
• Optimized websites for SEO, performance, and usability, resulting in measurable improvements in traffic and engagement.
• Implemented corporate branding and style guidelines, ensuring consistency across digital platforms.